My name is Elle and I’m about to go into my final year at Monkwearmouth Academy. This week, I’m doing my work experience in the marketing department at Hays Travel and have written this blog to tell you about my time so far.
On my first day at the Hays Travel office, I worked with Jayne. She showed me how to use Feefo, a rating and review system, for responding to positive and negative feedback from customers. She then taught me how to process gift vouchers, as well as which programs the team uses to keep track of everything that goes on in the company.
Later in the day, I helped sort the company post before taking a tour of the other office buildings, training centre, and shop. I was surprised at how big the departments are and how large Hays Travel is as a company. During my first day, I managed to speak with everyone who works in the marketing department. Thankfully, they were are all lovely and made me feel really welcome! I even got to meet Sam, the office dog, who belongs to the managing director, John Hays.
On Tuesday morning, I started the day working with Rob, who is a marketing analyst. Rob showed me all the things he does, which includes looking at financial data and checking how close the company is to meeting its daily targets. He told me about all the tasks he has to complete, along with the many systems he uses.
In the afternoon I sat with Gemma, who showed me how to source and put together the deals you see in shop windows. I enjoyed looking at all the different hotels and seeing when certain flights are cheaper depending on date, time and destination. It was also interesting to see how posters are created and how to choose the best information to display on them.
On Wednesday, I worked with Charlotte, who does lots of things relating to the company’s social media! I looked through the Hays Travel Facebook page and made a note of the different things they post; including what themes are most popular among their audiences.
Afterwards, Charlotte gave me the document she uses to plan content on a weekly basis. I used pictures and offers from the website to come up with different ideas to go on the Hays Travel Facebook page. Charlotte then checked through my work and helped me find some good deals, before showing me how she schedules uploads. I also learnt about choosing the best time to post content, which I’d never considered important before! To finish off, I looked at different images Charlotte could download to use for future updates.
On Thursday morning, I learnt about all the tasks that Helen, the group marketing manager, is responsible for. I was asked to help out by checking some more Feefo reviews, which I managed without Jayne’s help this time. Once I’d finished, I was lucky enough to visit the finance department where I spoke to Dan, an accountant. He went through the basics of accountancy and the qualities you need to break into the industry. I found this particularly interesting, as I’m considering a career in accountancy and was grateful for the insight.
In the afternoon, I created this blog post with some help from Adam, the content manager. Adam’s in charge of all written content from Hays Travel, and it was interesting to see the different topics the copywriting team post on the company blog.
So far, I’ve learned a lot about marketing and the travel industry in general, and am looking forward to what my final day at Hays Travel will bring …